Cookies Policy

Last Updated: 15-12-2025

Cookie Policy

This Cookie Policy explains how Potential Genesis (“Company”, “we”, “our”, “us”) uses cookies and similar tracking technologies when you visit www.potentialgenesis.com (“Website”).

By continuing to use the Website, you consent to the use of cookies in accordance with this Policy, unless you choose to disable them in your browser settings.

1. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, mobile phone) when you visit a website. They help the site function efficiently and provide information to the site owners to enhance user experience.

Cookies may be:

• Session cookies (deleted when you close your browser)
• Persistent cookies (remain until you delete them or they expire)
• First-party cookies (set by this Website)
• Third-party cookies (set by external services integrated into the Website)

2. Why We Use Cookies

2.1 Ensure Website Functionality

These cookies allow the Website to:

• Load pages correctly
• Enable secure sign-in and authentication
• Save your preferences (e.g., language or region)
• Manage sessions for logged-in users

These cookies are essential and cannot be disabled.

2.2 Improve Performance and User Experience

We use cookies to understand how visitors use the Website, such as:

• Which pages are visited most
• How long visitors stay on each page
• Any technical issues users encounter

This helps us improve the Website’s design, content, and functionality.

2.3 Personalise Content

Cookies may be used to:

• Recommend articles and learning content based on your interests
• Customise micro-learning or assessment suggestions shown to you

2.4 Analytics and Metrics

We may use tools such as:

• Google Analytics
• Meta Pixel
• Other analytics services

These tools help gather anonymised data about:

• User demographics (where available)
• Behaviour patterns
• Site performance

Analytics data is aggregated and does not identify you personally.

2.5 Marketing and Communication

If enabled, cookies may support:

• Interest-based content suggestions
• Non-intrusive marketing tailored to your learning interests
• Measuring the effectiveness of our campaigns

We do not use cookies to track users across unrelated websites.

3. Types of Cookies We Use

3.1 Essential Cookies

Required for the Website to function. Examples include:

• Authentication cookies
• Session management
• Security and access control

You cannot opt out of these cookies.

3.2 Performance & Analytics Cookies

Used to analyse how visitors interact with the Website. Examples include:

• Google Analytics cookies
• Heatmap tools (if introduced)

3.3 Functional Cookies

Enhance usability and personalisation. Examples include:

• Remembering your login state
• Saving course progress
• Storing learning preferences

3.4 Marketing Cookies (Optional)

Used only if you consent to them. Examples:

• Tracking engagement with newsletters
• Displaying relevant learning recommendations

We do not run ad networks or sell user data.

4. Third-Party Cookies

Certain services we integrate may place their own cookies, including:

• Payment gateways
• Analytics and tracking tools
• Video hosting platforms (e.g., Vimeo, YouTube)
• Learning management systems (if used)

We do not control third-party cookie settings. Please refer to their respective privacy policies.

5. How You Can Manage Cookies

You can control or disable cookies through your browser settings.

5.1 Browser Options

Most browsers allow you to:

• View stored cookies
• Delete cookies
• Block cookies from specific sites
• Disable all cookies (not recommended)
• Receive alerts before cookies are stored

Useful links:

• Chrome: Settings → Privacy → Cookies
• Safari: Preferences → Privacy
• Firefox: Options → Privacy & Security
• Edge: Settings → Cookies & Site Permissions

Important:

• You may not be able to sign in if cookies are disabled.
• Some features may not work correctly.
• Your learning progress may not save.
• Personalised content may not be available.

6. Consent to Use Cookies

When you first visit our Website, you may see a cookie banner explaining our use of cookies. By clicking “Accept” or continuing to browse, you agree to this policy.

You may withdraw consent anytime by adjusting your browser settings.

7. Changes to This Cookie Policy

We may update this Cookie Policy to reflect changes in technology, law, or our practices. The updated version will include a revised “Last Updated” date.

8. Contact Us

If you have any questions about this Cookie Policy or how we use cookies, please contact:

Potential Genesis – Data Protection
Email: info@pghrs.com
Website: www.potentialgenesis.com